A branding studio toeing big names, conquering the grounds of established advertising moguls. To gain leadership oner its industry, Hulahoop needed a strong internal commitment around their key value proposition.

As pioneers in weaving brand identity with cultural essence, the burgeoning agency needed to maintain a unified vision. In close collaboration with the leadership, a foundational effort was undertaken to articulate, quantify, and narrate the collective sentiment that needed strengthening. The result: a team united by a clear, actionable understanding of the unique flavor of their profession within the agency.